Branding
Radio Station
Y108 Hamilton’s Rock is a radio station serving the Hamilton community with a strong rock identity. As part of the Corus Entertainment creative team, I contributed to the station’s rebranding by developing a refreshed visual direction that modernized the brand while maintaining its connection to its audience.
Role:
Graphic Designer
Industry :
Radio Station
Client :
Corus Entertainment
Brand Rebrand
The project focused on evolving Y108’s visual identity through logo redesign, updated brand elements, and supporting graphics. I explored concepts that captured the station’s rock personality while creating a more modern and recognizable brand presence across digital and promotional platforms.
Process
I began with hand-drawn sketches to explore different directions for the Y108 logo, experimenting with bold forms, typography, and visual elements inspired by the station’s rock identity. These early concepts helped shape the final direction before refining the selected idea into a polished, modern logo.
More Projects
Branding
Radio Station
Y108 Hamilton’s Rock is a radio station serving the Hamilton community with a strong rock identity. As part of the Corus Entertainment creative team, I contributed to the station’s rebranding by developing a refreshed visual direction that modernized the brand while maintaining its connection to its audience.
Role:
Graphic Designer
Industry :
Radio Station
Client :
Corus Entertainment
Brand Rebrand
The project focused on evolving Y108’s visual identity through logo redesign, updated brand elements, and supporting graphics. I explored concepts that captured the station’s rock personality while creating a more modern and recognizable brand presence across digital and promotional platforms.
Process
I began with hand-drawn sketches to explore different directions for the Y108 logo, experimenting with bold forms, typography, and visual elements inspired by the station’s rock identity. These early concepts helped shape the final direction before refining the selected idea into a polished, modern logo.
More Projects
Branding
Radio Station
Y108 Hamilton’s Rock is a radio station serving the Hamilton community with a strong rock identity. As part of the Corus Entertainment creative team, I contributed to the station’s rebranding by developing a refreshed visual direction that modernized the brand while maintaining its connection to its audience.
Role:
Graphic Designer
Industry :
Radio Station
Client :
Corus Entertainment
Brand Rebrand
The project focused on evolving Y108’s visual identity through logo redesign, updated brand elements, and supporting graphics. I explored concepts that captured the station’s rock personality while creating a more modern and recognizable brand presence across digital and promotional platforms.
Process
I began with hand-drawn sketches to explore different directions for the Y108 logo, experimenting with bold forms, typography, and visual elements inspired by the station’s rock identity. These early concepts helped shape the final direction before refining the selected idea into a polished, modern logo.